Fair Electronics, a prominent player in Bangladesh's consumer electronics industry, has announced its collaboration with Hisense, a globally renowned Chinese brand, to manufacture Air Conditioners (AC) and Televisions (TV) in the country.

The official inauguration of Hisense's AC and TV marketing and sales operations took place at a press conference held at Fair Electronics Smart Plaza in Gulshan Avenue on Saturday, says a press release.

The event was presided over by Fair Group Director, Mutassim Daiaan. Speaking at the event, Daiaan emphasized that this venture marks a significant milestone in Fair Group's journey, adding a new dimension to its progress.

Hisense Corporation's extensive range of consumer electronics products enjoys widespread acclaim worldwide, and the introduction of AC and TV production, marketing, and sales is just the beginning. Fair Group aims to gradually expand its collaboration with Hisense to include other product lines, contributing further to industrialization and trade development in Bangladesh.

Hisense retained its No. 2 global ranking for TV shipments in 2023 with a volume of 25.9 million units shipped in the global marketplace according to the 2023 Monthly Report of Global TV Shipment Volume of TV Brands from market research institute AVC Revo. Hisense has been the only brand that has continued to grow in the past six years among the world's top 5 TV brands.

Highlighting the importance of both economic prosperity and social development, Daiaan stressed the significance of sports promotion for individual well-being and societal advancement. Notably, Hisense has been a prominent partner in major sporting events such as the FIFA World Cup 2022 and UEFA EURO 2020, and it continues this tradition by being an official partner of UEFA EURO 2024 in Germany.

In conjunction with the upcoming UEFA EURO 2024, Fair Electronics, under the leadership of Daiaan, pledges its support to football enthusiasts in Bangladesh through various initiatives.

Senior officials from Hisense Corporation, including Wong Enlien Jason and Liu Jiansheng Lui, as well as Fair Group's Chief Marketing Officer, Mohammed Mesbahuddin, also addressed the press conference, highlighting the commitment to provide top-quality Hisense AC and TV products at affordable prices alongside world-class after-sales service.

With a vision to replicate Hisense's global success in Bangladesh, Fair Group aims to position Hisense as the leading consumer electronics brand in the country. The press conference also saw the participation of other key officials from Fair Group, including Chief Financial Officer Kazi Nasir Uddin FCA, Head of Supply Chain Arifur Rahman, Head of Business Strategy Rayan Rahman, Head of Communication and Corporate Philanthropy Hasnain Khurshed, Head of Marketing JM Taslim Kabir, and Director of Fair Solutions Limited, Khandaker Hafiz Al Asad.